SAT-Bonn 03/98

• from: owner-sat-bonn@tags1.dn.net
• Date: Sat, 14 Feb 1998 07:34:07 EST

SAT-BONN 03/98
SATELLITE AND MEDIA NEWS
from Germany, Austria, Switzerland
joined with SATELLITE-CHRONICLE

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Editor for TSi:
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ORF WITH LIVE LOGOS
- BUT STILL ONLY COLOUR BARS
mcr Vienna. If you want to know, that the ORF is broadcasting from the
Olympics live - then check out their digital signals on ASTRA. At least the
logos are the same, that are broadcast in Austria. Every night, you can see a
big LIVE next to the ORF-Logo. But nothing more than color bars beneath it...

Private Television is market leader
- Only with young viewers
mcr Germany. Almost 75 percent of the young television audience prefer private
television instead of public television. But only 16 percent of the over 50
year old prefer private television. This is according to a study of the EMNID-
institute. EMNID warns ARD and ZDF that their audience is "naturally"
decreasing, despite the fact, that they got the best grades for the quality of
their programming.

ARD sponsors bike-team
- The One on Ullrichs shirt
mcr Leipzig. The ARD-Logo (a one) can be found on the shirts of the
professional bike-team "Telekom" in the upcoming season. The ARD thinks, that
this is a great idea to promote her leadership as sportstation in Germany. The
result is: more bike-racing on public channel one in this year. The ARD-money
is also used to upgrade the Telekom-Junior-Team.

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