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Sat-ND, 31.08.1998





Sat-ND, 31.08.1998

Sat-ND, 31.08.1998
Frenzy and distortion

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Contents

SATELLITES
Eutelsat orders Ressat
LAUNCHES
Orbital's flying condom on the loose again
BUSINESS
France sells 30 percent of Thomson
CHANNELS
Seeing is believing--not
QUICKIES
Bulgaria, Afghanistan





SATELLITES

Eutelsat orders Ressat

Eutelsat has signed a contract with Matra Marconi Space for a new satellite called Ressat in order to guarantee service continuity in the event of a launch failure of one of the units in its W series, the first of which will go into orbit in October this year.

The new satellite will be delivered in December 1999, and will have basic characteristics that enable Eutelsat to operate Ressat at 7, 10, 16 and 36 degrees East. Equipped with 28 transponders and based on the Hot Bird spacecraft platform [never heard of it,] it will operate in the fixed-satellite services band and provide one fixed widebeam over Europe, North Africa and the Middle East and one steerable beam.

Eutelsat's W series is to replace the Eutelsat II series in 1998/1999. The new satellites will allow for the expansion of telecommunications services as well as supply some television services to other markets than those served from 13 degrees East, including an extended coverage of the Middle East. They will be equipped with 24 transponders of 90 Watts (in comparison to 16 transponders of 50 Watts on the Eutelsat II generation) and their minimum lifetime will be 12 years.

The initial order [with Aerospatiale of France, I think] was for three satellites. Eutelsat has meanwhile ordered a fourth W satellite with different specifications from Aerospatiale that is supposed to serve the Russian market from 36 degrees East in early 1999.

Matra-Marconi Space: http://www.matra-marconi-space.com/ENGLISH/index.html
Eutelsat's W series: http://www.Eutelsat.org/about/sesat.html

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LAUNCHES

Orbital's flying condom on the loose again

Orbital Sciences Corporation announced that it is prepared to launch the second of three groups of eight low Earth orbit communications satellites for its Orbcomm Global, L.P. affiliate aboard a Pegasus XL [sounds like a condom brand to me] rocket early next week.

The first opportunity to launch the satellites from the Virginia Space Flight Center, located on Wallops Island in Southeastern Virginia, USA, is on August 2. The launch schedule is subject to final preparations and testing, as well as acceptable weather conditions at the launch site.

Following the launch, Orbital expects that it will take at least 24 to 48 hours before reliable data can be assembled and reported on the basic status and health of each of the new satellites in the Orbcomm network.

Orbital plans to launch the Orbcomm satellites into a circular orbit at an altitude of 818 kilometers inclined at 45 degrees to the equator. The eight spacecraft will bring the total number of satellites deployed for the Orbcomm network to 20.

Orbital Sciences: http://www.orbital.com/

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BUSINESS

France sells 30 percent of Thomson

Microsoft, DirecTV (USA,) Alcatel (France) and NEC (Japan) have reached agreements to acquire a combined 30 percent stake in Paris-based consumer electronics giant Thomson Multimedia, which in certain parts of the world uses the RCA brand name.

The four partners will have the opportunity, pursuant to conditions to be approved by the French Minister of Economy, Finances, and Industry, and after submission to the Commission des participations et des transferts to take each a 7.5% minority share interest in Thomson Multimedia through an increase of capital, representing a maximum 30 % of the capital.

Thomson is a leading manufacturer of DirecTV's satellite dishes [those that have "RCA" written on them.]. World-wide No. 4 in consumer electronics, Thomson sold about US$6 billion worth of TV sets, VCRs and other consumer electronics items last year. The group is No. 1 in the USA and No. 3 in Europe. At present, Thomson is wholly owned by the French government.

Microsoft and Thomson already have teamed to develop "enhanced TV" services for Microsoft's WebTV system. Microsoft said in a statement that "As part of this MOU, the companies will work to develop and promote new "enhanced" televisions (eTVs), which include an electronic programme guide and support for interactive television programs. Microsoft will provide HTML-rendering technologies based on the Microsoft Windows CE operating system for use in these eTVs. The new eTVs will provide consumers with an integrated TV receiver, in both analog and digital versions, that provides access to the types of interactivity only available today through set-top boxes.

"Also, as part of the MOU, Thomson will license and sell WebTV set-top boxes under its RCA brand in the United States and the Thomson brand in Europe."

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CHANNELS

Seeing is believing--not

Here's a press release that's more important as it seems. It's a good reason not to trust anything you see on TV, although most manipulations (e.g. underlying pictures with a misleading or even wrong comment) are much simpler than those described here. It's about virtual billboards that appear on live broadcasts of sports events such as, say, Ted Turner's Goodwill Games.

Symah Vision Inc. said that for the first time in the history of the Goodwill Games, its EPSIS Boards technology for virtual signage will be used during the live national broadcast of the Goodwill Games on CBS and TBS Superstation.

During the live transmission, virtual billboards will display in real-time logos and IDs from Turner Networks including TBS, CNN, CNN/Sports Illustrated, the Cartoon Network and TNT.

What happens basically is that computer generated advertising boards are inserted into the digitised picture, replacing real billboards or other spaces. The technology is not exactly new, it has been used by Canal France Internationale and Coca-Cola for all 64 matches of the World Cup '98 broadcast throughout Africa.

Symah Vision Inc. said in its press release that "the technology takes the pictures coming from the broadcast source and enhances [sic!] them before the outgoing programme feed is fed to the satellite or broadcast network. The technology is not restricted to billboards and has been used by multinational advertisers who advertise similar products under different names in different countries."

If you got this far [yawn,] you're in for a bit of a surprise. Symah Vision's EPSIS technology is a spin-off from imaging technologies developed for the satellite industry. So it's no surprise that Symah Vision actually is the U.S. subsidiary of Symah Vision, S.A., which in turn is a wholly-owned subsidiary of the US$11 billion communications, technology and defence giant Lagardere of France.

Established in 1998, Symah Vision is a world-wide leader in digital TV sports sponsorship with an estimated 70% share of the global market.

Symah Vision: http://www.symah-vision.fr/

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QUICKIES

Bulgaria, Afghanistan

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