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PTV WORLD


               PTV TO LAUNCH NEW CHANNEL TOMMORROW 25TH JULY   (PART 2)

 PTV WORLD IS BEING PROJECTED AS AN EFFORT IN THAT DIRECTION . THE OBJECTIVE OF 
THE TEAM WORKING FOR THE PTV WORLD PROJECT IS TO TELECAST NEW PROGRAMMES KEEPING
IN VIEW THE POTENTIALS AUDIENCE. THIER WILL BE SOAP OPERAS, SITCOMS, TALK 
SHOWS, SPECIAL FASHION, LIFESTYLE AND COOKERY PROGRAMMES, INTERACTIVE SHOWS
WITH AUDIENCE PARTICIPATION EITHER VIA THE TELEPHONE LINK UP OR THE RECENTLY
LAUNCHED PTV AUDIO SYSTEM, POP MUSIC AND OTHER ENTERTAINMENT PROGRAMMES.

YOUSUF BEG MIRZA, MANAGING DIRECTOR OF PAKISTAN TELEVISION SAYS: "THE IDEA 
BEHIND PTV WORLD IS TO PROVIDE ENTERTAINMENT TO VIEWERS IN PAKISTAN AND ABROAD 
WITH FRESH AND ATTRACTIVE PROGRAMMES." HE BELIEVES THAT THE CHANNEL WORLD HAVE 
AN EDGE IN A NUMBER OF WAYS. "WE ARE BEGINNING WITH A UNIQUE SELLING POINT SINCE 
ALL OVER SATELLITE CHANNELS ARE REFLECTING A CULTURE THAT DOES NOT CORRESPOND TO 
OUR ON SOCIAL AND CULTURAL VALUES." HE CONTENDS THAT SINCE VIEWERS ARE UNABLE TO 
RELATE THEMSELVES TO WHAT IS BEING PROJECTED ON THE SATELLITE, THEY ARE LOOKING 
FOR SOMETHING DIFFERENT AND MORE SUBSTENTIAL. "OUR MESSAGE IS THAT WE WE ARE THE 
ONLY FAMILY ENTERTAINMENT CHANNEL  AVAILABLE ON THE SATELLITE. IT CAN BE SEEN 
WITHOUT ANY HESITATION AND EMBARRASSMENT UNLIKE OTHER CHANNELS." THE PROGRAMMES 
OF PTV-1 WILL NOT CLASH WITH THOSE OF PTV WORLD. FOR INSTTANCE, IF A TALKS SHOW 
BEING AIRED ON ONE CHANNEL, THE OTHER WILL PRESENT SOMETHING DIFFERENT SO THAT 
THE VIEWERS HAS A CHOICE. FURTHER, AFTER THE PRIME TIME IS OVER, THE PROGRAMMES 
OF EACH CHANNEL WILL BE SWAPPED AND TELECAST AGAIN SO THAT VIEWERS CAN CATCH UP 
ON THIER FAVOURITE ONES. "THE PRIME TIME GIVES US AN ADVANTAGE BECAUSE OF THE 
TIME DIFFERENCE IN THE MIDDLE EAST MARKET," SAID MIR MIRZA. " WE WILL BE HITTING 
THE PRIME TIMES IN MOST OF THE COUNTRIES.

HE MAINTAINS THAT PEOPLE ARE LOOKING FOR FOR CREATIVE PROGRAMMES AND ARE TIRED 
OF WATCHING SONG AND DANCE SHOWS MOSTLY BASED ON BOMBAY FILMS.


BEST REGARDS
FROM
YOUSUF EBRAHIM
KKB
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