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Sat-Russ, 21.07.97 Media-news from Russia
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óÐÏÎÓÏÒÏÍ ÌÉÓÔÁ ÒÁÓÓÙÌËÉ Sat-Russ Ñ×ÌÑÅÔÓÑ ÍÅÖÄÕÎÁÒÏÄÎÙÊ ÖÕÒÎÁÌ ÐÏ
ÓÐÕÔÎÉËÏ×ÏÍÕ ×ÅÝÁÎÉÁ TELE-SATELLITE INTERNATIONAL.
ðÏÓÅÔÉÔÅ ÓÔÒÁÎÉÃÕ ÖÕÒÎÁÌÁ ÐÏ ÁÄÒÅÓÕ:
http://www.TELE-satellite.com
======================================================================
TV-Center wants to become all-Russian channel
---------------------------------------------
The appearance of new channel called TV-Center can change the situation
on the market of television advertisment in Russia. This channel claims to
become all-Russian channel in near future.
According to experts estimations, the investments from advertisers in
television in Russia are equal to $500 million per year. But only a few
percents from that sum were as an invesments for channels MTK and 2x2
which were the predecessors of TV-Center. For comparison: ORT has 38 %,
RTR - 25 %, NTV - 23-24 % from the whole sum. But TV-Center don't wanna
be an outsider of TV market. This channel wants to increase it's audience
using a broadcasting via satellites. There will be 2 satellites which
begin a transmission of TV-Center: Intelsat 604 (or other Intelsat's satellite)
and Russian Express-6 satellite (80E). Intelsat's satellite have to give
a strong satellite signal from Baltic states on the West to the city Omsk in
Siberia on the East. Express-6 can cover 98 % of Russian territory. The main
technical problem for new channel now is the creation of a network for retrans-
mission via terrestrial TV and a coming to an agreements with regional
TV stations about terrestrial broadcasting.
No rest for Russian parlament due to Santa-Barbara
--------------------------------------------------
In the end of June the members of Russian parlament have invited the chief
of State All-Russian Television and Radio Company (VGTRK) Nikolai Svanidze.
He had to give an account to them of the question of Santa-Barbara soap
opera. The matter is TV channel RTR (so called Russian channel) shows this
endless American serial film in 10 a.m. and 7 p.m. in week days instead of
former 21:10 time. The chief of VGTRK said that this change in broadcasting
time was caused by deeply patriotic thoughts. "I have a conviction that
Russian state television shouldn't make a propaganda for American soap operas
during prime time. This time is for showing the best of our own movies.
And now Russian channel is on this way."
Of course, new style of the channel didn't cause an objections of members
of Russian parlament. The reason of their indignation was another: due to
"American passions" most of regional TV programs were removed to the time
after midnight. According to the tradition of Soviet period the programs
of this channel are interrupted by local programs in many Russian regions.
In connection with it there were a different opinions: for example, to remove
Santa-Barbara close to one or two hour in midnight, or more radical:
to stop to show Santa-Barbara and to give that time for regional programs.
Nikolai Svanidze said that he don't like Santa-Barbara personally and
he didn't watch any it's series but many TV viewers got attached to this
soap opera and they will be full of indignation if Santa-Barbara disappears
from the schedule.
The discussion didn't bring any decisions. The members of Russian parlament
were satisfied by the information that there will be more programs about
life in province since this autumn.
NTV wants to change
-------------------
NTV, one of most popular TV channel in Russia, wants to change it's
style since the autumn of 1997. This is quite respectable and intellectual
channel wants to become a channel for wider audience. For this purpose
there will be more soap operas, quizes, talk shows in channel's schedule.
There will be special programs for men, girls, women and children. According
to some rumours a new programs called "Baryshnya" and "Barynya" for women
will replace such popular program like afternoon "Vremechko". Women will
have an opportunity to learn more cooking recipes, tailor's secrets and
will watch and listen a discussions about sexual, pedagogical and other
problems like in similar program of NTV's rival - TV6 Moscow channel.
During the night there will be more movies and soap operas. Night version
of "Vremechko" will be replaced by some programs from NTV+ satellite
channels.
NTV acquired the rights on football Champions League
----------------------------------------------------
TV channel NTV bought the rights for Russia on this season's (97/89)
football Champions League games. However most of games will be shown only
by pay-TV satellite NTV+ sport channel. Only several games will be shown
by main free NTV channel. NTV officials offer if Moscow Spartak football
team will be qualified for general tournament they show it's games on
main NTV channel.
This is the second occasion in 1997 then TV rights on most popular sport
events in Russia were bought by NTV for it's pay-TV satellite sport channel.
During the spring a world ice-hockey championship was shown on this
channel.
And again the spectators from almost all parts of Siberia and Far East of
Russia will be in most difficult situation because the reception of NTV+ via
satellite is impossible there.
============================================================================
Russian version
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