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TS News - Bloomberg To Launch In Italy

TELE-satellit News, 8 October 1996

Bloomberg To Launch In Italy
  ROME, Italy, 96/10/08 (TS) -- Italy is to get its first dedicated news and
information channel thanks to an agreement that has been reached between
Bloomberg Information Television and the news agency Ansa. The new channel
will be transmitted via the Eutelsat Hot Bird 2 satellite, as part of the
Telepiu DSTV digital package.

  The 24-hour service will start broadcasting January 1997 with 24 bulletins
divided into two bulletins every half hour (between 07:00-09:00 and
18:30-22:30 hrs.) and 12 bulletins with entertainment, sports and lifestyle
news.

  News and other information will be transmitted in the original format
pioneered by Bloomberg Television which combines video images with textual
information and data. The TV screen will be divided into 4 smaller screens -
one will show a newsreader reading the news, another will show other news in
real-time, while the other two will show weather reports and financial news.

  Italian news agency Ansa will supply the news content for the service. The
head of the new venture will be Giampiero Gramaglia, editor-in-chief of
Ansa. Bloomberg Italy will have studios in Rome (at Ansa HQ) where a dozen
journalists will work and another dozen will be based in London.

  The Italian service is the third to launch in Europe, after the UK and
France. Michael Bloomberg, head of the Bloomberg network has already
announced that their next target is Spain where talks with news agency EFE
are well under way. Bloomberg launched a new service to Japan on October 1
as part of the new PerfecTV digital TV service.

  By: Branislav Pekic

(c)TELE-satellit 1996. All rights reserved.
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