TS News - Bloomberg Italy Launches

TELE-satellit News, 18 January 1997

Bloomberg Italy Launches
  ROME, Italy, 97/01/17 (TS) -- A new news and information channel has
started broadcasting via satellite to Europe from January 6th. Bloomberg
Italy is a joint-venture between Bloomberg Information Television, Telepiu
and Italian news agency Ansa. The channel is broadcast as part of Telepiu's
digital package DSTV via the Eutelsat 13 degrees East satellites.

  Viewers who have bought the new digital receivers/decoders will be able
to see Italian and world news as well as information about politics,
finance, culture, and sports results. Like other Bloomberg services, the
screen is divided into several so called "windows".

  On the lower part of the screen, viewers can see a continuous flow of
financial information about currency exchanges and market news. In the
central left part of the screen is a constant update of the meteorological
situation while in the upper left angle the latest news in textual form is
carried non-stop. Finally, on the right of the screen, Bloomberg transmits
real-time video news summaries presented by journalists.

  Currently the textual news content is updated 24 hours a day, while the
video news are carried from 07:00-09:00 and 18:30-24:00 hours. It is
expected that the video content will go 24 hours in the next six months.
The news journals which are prepared by Ansa in Rome are then transmitted
via satellite to Bloomberg HQ in London to be distributed via satellite.

  Bloomberg Television which is the major supplier of economic and
financial news in the world has several satellite and cable TV services
which can be seen in over 118 million households around the world. In
Europe, Bloomberg TV channels are present in the UK, France and Italy and
regional services are expected to start in Spain and Germany by the end of
the year.

  By: Branislav Pekic
(c)TELE-satellit 1996. All rights reserved.

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