TS News - Bloomberg On Air In More Of Europe

TELE-satellit, 9 April 1997

Bloomberg On Air In More Of Europe
  PARIS, France, 97/04/09 (TS) -- France Telecom's Maxat unit is
broadcasting Bloomberg Information TV to viewers in France, Italy, and
Germany using Scientific-Atlanta's PowerVu MPEG-2/DVB digital video
compression system, the company said last week. The satellite is used for
more than just broadcasting though. Every weekday morning the Bloomberg
bureau in France uplinks raw program footage to the Maxat digital
multimedia center in London. The programming is relayed to the Bloomberg
London office where it is edited, formatted, and returned to Maxat for
digital conversion and transmission via the PowerVu digital video
compression system to businesses, banks, and cable headends over the
Eutelsat II F3 satellite. This process is completed in less than two hours,
going on the air at 6:30 a.m. in France.

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