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SATELITE TV: LIVE AT A GAS PUM NEAR YOU
SATELLITE TV:
LIVE AT A GAS PUM NEAR YOU.
Gasoline is not the only thing Shell Oil customers are filling up on
athe pump these days. At some test markets in Florida ( USA) gas buyers
are filling up on the latest news and information courtesy of satellite
TV.
Each gas station in some test markets ( Indiana is another market) is
outfitted with an screen aproximately 6 inch by 5 inch video screen that
turns on once the pupm beguin dispensing gas and stops a few minutes
later after the sale is complete.
Shell decided to add video instead of music because of its attraction to
the customer. Muzack Inc is providing the hardware to gas stations
willing to add tve video and services available at this time are
Headline News and The Weather Channel.
The receivers at the gas stations has been provided by Dish Network and
the customers feedback bas been favorable.
Shell is considering developing its own satellite network with "original
programming" for all of its stations in USA.
Lionel Remigio
lremigio@icanect.net
TELEVISION EN VIVO EN UNA ESTACION DE GASOLINA SHELL CERCA DE USTED.
Recientemente en la Florida, las estaciones de gasolina Shell no solo
venden gasolina, sino que podra ver TV en vivo via satelite mientras
usted llena su tanque para seguir viaje o simplemente ir a su casa.
Las gasolineras Shell han agregado monitores de video pequenos de unas
6X5 pulgadas y cuando usted enciende la bomba, se enciende el video y
podra ver CNN Headline News o The Weather Channel. Cuando usted termina
de llenar el tanque....minutos despues se apaga el video y asi se repite
el capitulo con el proximo cliente.
Los mercados de prueba en estos momentos son Florida e Indiana y la
respuesta es favorable a esta idea de poner video en las bombas de
gasolina.
Los receptores para recibir el servicio han sido suministrados por DISH
Network, pero Shell planea en el futuro hacer su propia cadena privada
de video con programacion propia, para servir a TODAS las estaciones a
nivel nacional en Estados Unidos.
Lionel Remigio
lremigio@icanect.net
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